Recruitment is Marketing
• Finding top talent is harder than ever. Attracting candidates and retaining current employees is a lot like attracting and retaining customers.
• Candidates want to be valued and have an engaging and transparent experience, and how you treat them has a direct impact on your brand. In today’s digital age, where people share experiences online, a poor candidate experience can be bad for business.
• Recruiters and HR need new skills and tools to reach and engage candidates the way marketers do with customers. They must find, attract, nurture, and hire the right talent to grow their businesses.